Millennials vs. Older Age Groups

“Defined as individuals ages 18-34, millennials are far more likely to use mobile devices and social media versus older age groups. They tend to select faster shipping options, however, they are willing to wait twice as long for deliveries versus older age groups. Millennials also want packages delivered to locations other than their homes, whereas older age groups prefer to have packages delivered to their homes. Older age groups are much more concerned with price when selecting retailers versus millennials. Both groups of shoppers highly value free”

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