In one of the most important automotive aftermarket industry trends, digital influence is driving billions of dollars in retail sales and it’s not stopping.
Our latest automotive aftermarket industry trends forecast shows that digital will influence nearly $152 billion in parts and accessory sales. That’s through all retail channels by 2021. This includes offline retail through chain stores like AutoZone or Advance Auto, automobile dealers, local independent brick & mortar retailers, and jobbers. Much of this is occurring on mobile phones.
Digital obviously already influences online sales, including online retailers and manufacturers selling direct to consumers (DTC), which is growing rapidly.
Unfortunately many brick and mortar retailers are still unprepared to bridge the digital divide.
Contact Connected Life to discuss your digital strategy…