DIY and DIFM Segments Another study, the Auto Care Association’s E-tailing in the Automotive Aftermarket, surveyed both technicians and end consumers (as compared to the UPS study which focused solely on end-use consumers). The study looked at parts DIY (Do-it-Yourself) and DIFM (Do-it-For-Me) segments are purchasing online. DIYers are purchasing parts such as filters, glass and lighting products, and electrical parts…
